Pack Rat ate the worm!
I was milling around Grand Liquor on 31st Street in Queens yesterday, trying to remember what vintners make this sweet ass $3.99 bottle of gewurtztrameiner wine (a.k.a. the German-sounding flower wine. It tastes like a bouquet of lilies. And this is a good thing). Coming up short, I left the liquor store, walked down the street, stopped, and walked back. It is rare that a store display makes me backtrack, let alone one for alcohol. But they had a whole long window with little 1800 Tequila bottles on tiered pedestals, and each bottle was a little explosion of pop art.
Fortunately, there was a ginormous sign to indicate what the heck these bottles that looked like lava lamps on acid (is that redundant?) were all about. It read “Some say art is ‘unessential,’ that we can live without man-made beauty, that anything which does not have a ‘practical function’ is a superfluous luxury item. We strongly disagree. Not only do we believe that hand-crafted things are important, as they enrich our days and celebrate life, but we believe that the creation of art and art appreciation are among the greatest reasons to be alive…Art is everywhere. It is in every form. It is very much ‘essential.’”
To this end, 1800 has come up with their Essential Artists line of limited edition bottles. Each features the bizarre, highly-graphic, and somewhat disquieting/engaging work of a different artist. The goal is to feature the work of 1800 different artists over time. Right now they just have 8, but this thing only started in April so give them a break. The kind of work that they are featuring so far is great. Really vibrant with strong points of view and not too much pretension. The kind of stuff you would expect to see in a mural on the side of a building, and I mean that in the best possible way. You know, stuff that has real populist appeal. And the best is, you can slap some of this fine art onto a pair of sneakers for some totally killer kicks. Holla! Cause even though I love me some art, I really, really love me some art AND some practical function. Although at $250 a pair, maybe they’re not so practical. Nor are the actual bottles of tequila, which also cost some serious bread, and while the tequila may be functional, I’d hardly call it practical. Mark this one up in the “better to look, not touch” category.
Inspired? Visit the 1800 website and create your own bottle design.