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It’s easy to think that the statement “You are beautiful,” is just some cheesy attempt at self-love, an affirmation mantra a la Stuart Smalley.  But it’s actually an artistic movement encouraging people to let go of the constant external and interal doubts.  The concept is simple: if a barage of advertisements can make us buy things like soda and laundry detergent, then they could also be put to good use, like making us realize our own self worth.  Repetition, bright colors, and visibility are all tactics used in this consumer driven age to convince us of the things we need. This artistic movement employes all of these strategies, and also tries to catch people in a moment of unawares and penetrate their cynacism through the unexpected.   Does it work?  Who can say, but there’s certainly something to be said for trying to bring a bit more positivity into the world.